Create a Ripple Effect

Create a Ripple Effect
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Thursday 1 November 2007

Ethical Superstore

An online store with a HUGE range of products. One of the best things I noticed as I was surfing the site was a solar powered charger for electronic devices like phones and ipods. Great idea on so many levels.

First it's obviously portable so you can make sure your phone/ipod doesn't run out of juice.

Secondly why not use it at home and save on electricity? There's a huge issue coming up about products on standby and products that chargers that continue to suck electricity despite the battery being fully charged. In fact, California has just passed the "Vampire Slayer Act" (seriously!) to combat this kind of thing.

What's Standby?

Anything that displays a clock or any other information when you turn it off is still using electricity. Many TVs and computers don't fully power down when turned off.
Estimates of energy used from products on standby range from 10% - 30% of your energy bill!!!

The only knock I have on The Ethical Superstore is they seem to be expensive.

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