Written:
A Disturbing Connection
THE QUEST: Discover BIG IMPACT changes that require MINIUM EFFORT
A Disturbing Connection

http://www.energysavingtrust.org.uk/
I just realized this doesn't fall under the label "effortless" but it's a fantastic initiative. If it doesn't fall under "effortless environmentalism" then it surely falls under "Good News for a Change" Transition Towns is a charity that assists towns in transforming into sustainable communities.A Transition Initiative is a community that is unleashing its own latent collective genius to look Peak Oil and Climate Change squarely in the eye and to discover and implement ways to address this BIG question:
The resulting coordinated range of projects across all these areas of life leads to a collectively designed energy descent pathway.
The community also recognises two crucial points:
www.ethiscore.org
Organic produce delivered to your door. This highly ethical company also has unbelievable customer service.
They have a large selection of items beyond fruit and vegetables. They also have organic meat, beer, wine, environmentally safe cleaning products, recipes, and a plethora of other great stuff.
An online store with a HUGE range of products. One of the best things I noticed as I was surfing the site was a solar powered charger for electronic devices like phones and ipods. Great idea on so many levels.